Brand & Performance Advertising
(
OLD
AMS )

We’re Adem® bridging the gap between building a brand and pushing performance.

Our approach.

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( 001 )
FOUNDATION & DIRECTION
Set the direction before the spend: where growth comes from, what role each funnel stage plays and which numbers actually count.
growth direction / funnel role / KPI priorities
( 002 )
CHANNEL & BUDGET
Define how channels contribute across the funnel, so budget decisions start with the business goals, not the platform.
channel roles / budget allocation / media mix
( 003 )
MEASUREMENT & DECISIONS
Build tracking, attribution and reporting that hold up, so decisions follow the data instead of a single metric or a gut feeling.
measurement strategy / attribution / reporting logic
( 004 )
CAMPAIGN & PERFORMANCE
Analyse, adjust and keep up with what changes inside the platforms, so campaigns keep working as the channels evolve.
campaign steering / optimisation logic / learning cadence
( 005 )
CREATIVE & FUNNEL CONTEXT
Align message, proposition and landing page. Media performance is decided long before the click.
creative direction / funnel gaps / landing page signals
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( TESTIMONIALS )

Partners in growth

Adem® is a reliable and responsive partner for our digital advertising strategy. They are technically strong and consistently show a great willingness to collaborate and get the best results out of our campaigns.
Anne-Lotte Kraesgenberg
Head of Marketing - Moneybird
Peter (Adem®) is a real asset to our performance department. We have solid SEA knowledge in-house, but as an experienced sparring partner with in-depth analyses he keeps us sharp and brings new insights. I'd recommend this collaboration to any company, regardless of their internal SEA expertise.
Sjoerd Bajema
Performance Marketeer, Sparkles
The Adem® team helps us with our 12 online labels delivering on Brand uplift in the Benelux — and pushing performance in our lead generation.
Niels oude Luttikhuis
CEO, Dealerdirect (ikwilvanmijnautoaf.nl)